Let’s elaborate on what is behind the nine Business Model Canvas blocks: 1. Customer Segment. Daily operations highly depend on customers and their behavioral patterns. That’s why customer segmentation is a must when creating a business model. In this block, you need to describe the buyer persona.
The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide. The Business Model Canvas enables you to: